Privacy Policy

Introduction

CDI Electric Inc. (“CDI Electric,” “we,” “us,” or “our”) operates this website to provide information about our commercial and industrial electrical contracting services in the Greater Cincinnati Tri-State area. This Privacy Policy explains how we collect, use, and protect information when you visit our site, submit forms, or interact with our marketing tools.

By using this website, you agree to the practices described in this Privacy Policy.

Information We Collect

We collect information in two main ways: information you provide directly and information collected automatically through analytics and advertising tools.

Information You Provide Through Forms

When you complete a form on our website, you may choose to share:

Name and contact information (such as email address, phone number, company name, job title).
Project details, service requests, or other messages you send to us.
Any other information you voluntarily provide, such as preferred timelines or budget ranges.

We use these details to respond to your inquiries, prepare proposals, and provide electrical contracting services.

Information Collected Automatically

When you visit our website, we use tools such as Google Analytics and HubSpot to automatically collect certain technical and usage information.[Control how data is used in Google Analytics]

This may include:

Browser type, device type, and operating system.
Pages visited, time spent on each page, referring and exit pages, and click paths.
General location information based on anonymized or aggregated data (for example, country or region).
Interactions with our online forms, emails, or ads, such as whether you open an email or click an ad.[Data Privacy Resources]

Google Analytics 4 does not store IP addresses and uses privacy-focused features that help us understand website performance without identifying individual visitors. HubSpot provides analytics and CRM tools to help us manage contacts and measure our marketing performance.

Use of Cookies and Similar Technologies

Our website and the third-party services we use rely on cookies and similar technologies to function properly and to improve your experience.

Cookies are small text files stored on your device that allow:

Basic site functionality, such as remembering preferences or keeping forms working smoothly.
Analytics that show us how visitors use the site so we can improve content and navigation.[services.google]
Advertising features such as measuring Google Ads performance and understanding which visitors came to our site from an ad.

You can adjust your browser settings to refuse cookies or to alert you when cookies are being sent, but some parts of our website may not function properly if you disable them.

How We Use Your Information

We use the information we collect for the following purposes:

To respond to your inquiries, provide quotes, and deliver electrical contracting services.
To manage our customer and prospect relationships through our CRM tools (including HubSpot).
To improve our website, services, and communications through analytics and performance data.
To run and measure digital marketing campaigns, including paid Google Ads, and to understand which ads are effective.
To comply with legal obligations and protect our rights or the rights of others.

We strive to use only the information necessary to support these purposes and avoid collecting data that is not relevant to our business.

Use of HubSpot

We use HubSpot as a marketing, sales, and customer relationship management platform.[Through HubSpot, we may:

Store contact information you provide through our forms (such as your name, email, phone number, and company)
Track interactions with our website, emails, and campaigns to better understand your interests and needs.
Organize and follow up on leads, proposals, and projects in a structured way to provide timely and professional service.

HubSpot processes this data on our behalf and offers privacy and security measures designed to help us comply with data protection requirements. HubSpot’s own privacy practices are described in its Privacy Policy, which you can review on HubSpot’s legal site.

Use of Google Analytics

We use Google Analytics 4 (“GA4”) to understand how visitors use our website and to improve our content, design, and overall user experience.

Google Analytics 4:

Collects information such as page views, navigation paths, and general device information.
Uses privacy-focused features that do not store IP addresses, helping us analyze traffic without identifying individual visitors.
Provides aggregated reports that show trends (for example, which pages are most frequently visited).

Google may process this data on servers located in various countries, and uses the information to provide analytics services to us. You can learn more about how Google handles data in Analytics by visiting Google’s own documentation and policies.

Use of Google Ads and Advertising Features

We use paid Google Ads to promote our services and to reach organizations that may need commercial and industrial electrical contracting support.

In connection with Google Ads, we may:

Track when a visitor reaches our website after clicking one of our ads.
Measure which ads and keywords lead to requests for quotes or service inquiries.
Use remarketing or similar audiences tools to show ads to people who have visited our site before, subject to Google’s policies.

These features rely on cookies or similar technologies and may involve Google linking your site visits to advertising data. You can manage how Google uses information from your activity, including ad personalization settings, in your Google account.

Legal Bases and Consent (Where Applicable)

Depending on your location and applicable law, we may rely on different legal bases for processing personal information:

Performance of a contract or steps taken at your request (for example, when you ask for a quote or service).
Our legitimate interests, such as improving our website, maintaining business relationships, and marketing our services in a responsible way.
Your consent, where required for the use of certain cookies, analytics, or advertising features.

Where consent is the basis, you may withdraw it at any time through your browser settings or by using any consent tools or banners we make available.

How We Share Information

We do not sell your personal information. We may share information in limited circumstances:

With service providers and vendors who assist us with hosting, analytics, marketing, or customer relationship management (including HubSpot and Google).
With professional advisers, such as legal counsel or accountants, to support our business operations and compliance.
When required by law, regulation, or legal process, or to protect the rights, safety, or property of CDI Electric, our customers, or others.

We expect our service providers to handle personal information securely and to use it only for the services they provide to us.

Data Security

We take reasonable technical and organizational measures to protect the information we collect against unauthorized access, disclosure, alteration, or destruction.

Examples include:

Limiting access to contact and project information to authorized personnel.
Using secure systems and reputable providers for hosting, analytics, and CRM.
Training staff to handle customer information responsibly and professionally.

No system is completely secure, but we work to maintain appropriate safeguards consistent with our size, services, and risk profile.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including:

Responding to inquiries, providing proposals, and delivering services.Maintaining records of projects, contracts, and communications for business and legal reasons.
Improving our website and marketing efforts using aggregated analytics data.

We may keep certain records for longer where required by law or to protect our legal interests.

Your Rights and Choices

Depending on your location and applicable law, you may have rights related to your personal information, such as:

Access: The right to request a copy of the personal information we hold about you.
Correction: The right to ask us to correct inaccurate or incomplete information.
Deletion: The right to request that we delete certain information, subject to legal or contractual obligations.
Restriction or objection: The right to restrict or object to certain processing, particularly for direct marketing.
Portability: The right to request certain information in a structured, commonly used, machine-readable format.

You also have choices about cookies and analytics:

You can change your browser settings to limit or block cookies.
You can use tools offered by Google to manage Analytics and Ads data, such as browser add-ons and account settings.

To exercise any of these rights or to ask questions, you can contact us using the details below.

Third-Party Links

Our website may contain links to other websites, including resources and organizations related to electrical construction and maintenance. This Privacy Policy does not apply to those sites, and we are not responsible for their content or privacy practices. We encourage you to review the privacy policies of any site you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we make changes, we will revise the “Last updated” date at the top and, where appropriate, provide additional notice.

Contact Us

If you have questions about this Privacy Policy or how we handle personal information, please contact us at:

CDI Electric Inc.
2018 Uhl Road

Cold Springs, KY 41076

email: jzilliox@cdielectric.com

We will do our best to respond promptly and to address any concerns in a professional and transparent manner.